Built to deliver flexible living at institutional scale
We identified a structural gap in London's housing market: growing demand for high-quality, flexible living — with no institutional-grade operator to serve it. True North was founded to fill that gap.
Today we manage a portfolio of over £350 million across seven London assets, with a pipeline that will take us beyond 3,000 units. Our approach is vertically integrated: we source, acquire, design, develop, and operate every asset ourselves. That control is where the returns come from.
We're backed by Swiss Life Asset Managers — one of Europe's leading real estate investors — as our anchor partner. Their institutional alignment and our operational expertise combine to create something neither could build alone.
Specialist team, institutional standards
Our leadership team brings together decades of experience across real estate investment, operations, technology, and customer experience. What unites us is a conviction that delivery — not deal-making — is the real value driver in living assets.
Jill Ju
Founder & CEO“We acquire complexity and deliver simplicity. That’s the job.”
Shane O’Farrell
DevelopmentProgrammatic delivery with institutional discipline at every stage gate.
Hao Yun Teo
InvestmentInstitutional rigour applied to an emerging asset class.
Francesca Di Fulvio
OperationsOperational excellence is what turns a building into a home people choose to stay in.
Joe Xiao
FinanceTransparent reporting that gives institutional partners confidence in every number.
Advisors
Swiss Life Asset Managers
As our anchor partner, Swiss Life provides institutional alignment, balance-sheet credibility, and a shared commitment to long-term value creation in the flexible living sector.
Want to learn more about our platform?
We're always happy to share our thinking with aligned partners.